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Connect. Convert. Capitalize.

This option succinctly explains the Client's process and value proposition while conveying enough interest to draw in people. The business is Connecting fans and potential customers. The Client’s product Converts browsers into customers. Lastly, the platform Capitalizes upon each encounter by increasing AOV and raising the probability that a customer will return for another purchase.


While this tagline does not explain exactly how the platform operates, it piques marketer interest. With the current tagline of “Guided Shopping Online”, the benefits aren’t immediately obvious, but Connect. Convert. Capitalize. immediately conveys the positive results of the client’s services.



The dropdown menu should reflect audience’s interest. For example, a Marketing audience can be phrased as Capture, a Social audience as Connect, an Ecommerce as Convert, and an IT audience as Capitalize, allowing users to identify themselves with their actions.


Different Approaches for Getting People To Do Your Bidding


Before my current position as Director of Operations, I had no idea what it would be like to convince people to work for you. We’re a young, busy company – always on the go, always bringing on new clients. Because we’re all here based on a specialty (i.e. designers, developers, writers), it means everyone is pulled into multiple projects and in multiple directions. Being the person in the office who makes sure each project has the resources to succeed, I’ve come up with a few ways to get people to do your bidding.


Approach #1: Bribery


Perhaps the most well-known and easiest, the use of bribery has one main dependency: the item exchanged for the work. I know you’re thinking that it’s morally corrupt to bribe employees to do work, but let’s be realistic about this: it wasn’t even illegal to bribe foreign officials for business purposes ANYWHERE in the world until 1977. Pretty sure I can bribe my fellow employees with beer and a fully-stocked fridge in exchange for a few mockups. 


Success rate: 45%* (add 10% if the kegerator is fully stocked)

Best audience: Developers


Approach #2: The Guilt Trip


This only works well if you’re willing to be whiny and/or the person likes you. Try this approach with someone who finds you obnoxious and you’ll never see timely work from that individual again. You also need to be convincingly worried about the repercussions of a late delivery on your job/the company/the ongoing, finically beneficial relationship with the other company.


Success rate: 30%

Best audience: Anyone in marketing


Approach #3: “I’m on your side” or The Sympathetic Friend


The trick to this approach is understanding the workload of others. Being able to accurately relate to others. Sympathizing. Being nice. Killing with kindness. This works best if you also offer to help if the person can do the heavy lifting. Works especially well if you’re trying to get someone to complete work outside of their normal area of expertise.


Success rate: 57%

Best audience: Marketers, Services Experts, Account Managers


*Please note that all statistics are completely fabricated and no studies have ever been performed to support this article. If I had the time to conduct studies on such topics, I wouldn’t be bribing people with beer.

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